Responsible Gaming

Gambling involves financial risk, and no outcome is ever guaranteed. Every bet placed may result in a loss, and it is important to accept this before placing any wager.

Responsible gaming is built on a set of principles that protect players from financial and emotional harm. These principles guide how players can engage with betting in a healthy, sustainable way.

Key Principles to Follow

• Set a fixed budget for gambling and never exceed it
• Treat gambling as entertainment, not as a source of income
• Never attempt to recover losses by placing additional bets
• Take regular breaks from gambling activity
• Avoid gambling under emotional stress, fatigue, or the influence of substances
• Keep track of the time and money spent on betting
• Only use funds that can be afforded to lose
• Keep gambling separate from financial obligations such as rent, food, or bills

Betika provides tools that allow players to set personal limits, take breaks, and manage their accounts in line with these principles. Using these tools regularly supports a balanced and safe approach to play.

Gambling addiction is a recognised condition that can develop gradually and affect anyone. Being aware of the warning signs is the first step toward getting the right help.

The following indicators may suggest that gambling has moved beyond healthy limits:

• Spending more money or time on betting than originally intended
• Feeling a strong urge to gamble and finding it difficult to stop
• Continuing to gamble despite repeated financial losses
• Borrowing money or selling possessions to fund betting activity
• Neglecting work, family, or social responsibilities due to gambling
• Feeling anxious, irritable, or restless when not gambling
• Using gambling as a way to escape stress, anxiety, or personal problems
• Hiding gambling activity from family members or close friends
• Repeatedly making unsuccessful attempts to cut back or stop gambling
• Experiencing guilt, shame, or distress after a betting session

If one or more of these signs are present, it is advisable to seek support without delay. Gambling addiction is a serious condition, and early intervention significantly improves recovery outcomes.

Addressing a gambling problem requires consistent effort and access to the right tools and support. There are practical steps that can help players regain control of their betting behaviour.

The following recommendations can support players in building healthier gambling habits:

• Use the deposit and betting limit tools available on the platform to cap spending
• Activate self-exclusion if gambling has become difficult to control
• Set a strict daily, weekly, or monthly gambling budget and adhere to it
• Avoid gambling as a response to stress, boredom, or emotional difficulty
• Speak openly with a trusted person, such as a friend, family member, or counsellor
• Take advantage of scheduled breaks or cooling-off periods available through account settings
• Remove saved payment methods to reduce the ease of impulsive deposits
• Keep a written log of gambling sessions, including time spent and amounts wagered
• Engage in alternative activities that provide a healthy outlet for stress or leisure
• Reach out to professional gambling addiction services in Kenya for structured support

Betika encourages all players experiencing difficulty to use the available account controls and to contact customer support for guidance on applying these measures.

Players in Kenya who are concerned about their gambling behaviour can access dedicated professional services and support networks. These organisations provide confidential, specialised assistance for individuals and their families.

External Support Organisations

• Gambling Care Kenya – A locally based initiative providing counselling and awareness programmes for problem gamblers in Kenya. Contact via the Ministry of Health referral network
• Befrienders Kenya – Offers emotional support and crisis counselling for individuals in distress, including those affected by gambling-related problems. Available at www.befrienderskenya.org
• Kenya Red Cross Society – Provides psychosocial support services across Kenya. Accessible at www.redcross.or.ke
• Mathare Hospital Psychiatric Services – A public mental health facility in Nairobi offering professional assessment and treatment for behavioural addictions, including gambling disorder. Located on Thika Road, Nairobi
• Chiromo Hospital Group – A private mental health and addiction treatment centre in Nairobi. Accessible at www.chiromo hospital.com and reachable by phone at +254 709 140 000
• National Council for Persons with Disabilities (NCPD) – For players whose gambling problems intersect with mental health challenges, referral services are available through public health channels

Seeking help is a responsible and courageous step. Professional support can make a meaningful difference in recovery.

Players who are experiencing difficulties related to gambling addiction or problematic betting behaviour can contact the Betika support team directly. The support team is trained to assist with account controls, self-exclusion requests, and referrals to appropriate resources.

Ways to Contact Betika Support in Kenya

• Live Chat – Available on the Betika website and mobile app for immediate assistance
• Email – Send a detailed message to [email protected] for account-specific queries and responsible gaming requests
• Phone – Call the Betika customer care line at 0800 723 474 (toll-free, available during business hours)
• SMS – Send a message to the designated Betika support number as listed on the official website
• Social Media – Reach out through the official Betika Kenya pages on Facebook and Twitter for general enquiries
• In-App Help Centre – Access FAQs and submit support tickets directly through the Betika mobile application

All responsible gaming requests, including limit adjustments and self-exclusion, are treated with confidentiality and processed promptly.